Our logo and brand

As we work to officially launch our new foundation, The Olson Project, we’d like to give a huge shoutout to Jill St. Clair, owner of Jill St. Clair Creative and the mastermind behind our logo and brand asthetic.

• Our logo first works with an O as the primary design element - not only representing ‘Olson’ but Dan’s O+ blood type as well. 
• Our O shape is representative of sun on the water, giving a hopeful and inspiring feeling. The symbol further represents the “glass half full vs. half empty” mindset paired with “the sun rising vs. setting” attitude. 
• These symbolic elements were paired with the name Olson as the standout design element, making way for appropriate representation of Dan Olson’s dynamic character.

We are curious to hear your thoughts and would love to learn more about any additional feelings or interpretations that are provoked from our logo!